When Kelsey Keltgen, OD, along with her husband and business manager, Mitch Peterson, looked to open their optometry practice in downtown Victoria in January 2017, “all the stars kind of aligned,” Peterson says of the research that went into opening the business. “We got a good location near our home in a great community," she says. "There's a lot of demand in Victoria for an optometrist that can give this caliber of exam.”
Due to the high volume of patients who traditional clinics see, there’s often little time for doctor and patient interaction, but Seek Eye Care takes a different approach to eye health. Along with a comprehensive eye exam and ample time to address patient concerns, if needed, patients leave with a great pair of glasses or contacts. “We wanted to create a very unique and approachable experience for the patient,” Peterson says.
With Seek’s high-tech equipment, “It makes it easier to pick up on cancers, tumors, diabetes, high blood pressure and high cholesterol just by looking at the eye,” Keltgen says. “It’s a great education piece on the importance of the eye exam.”
Kelgten also sees patients for urgent care situations, like objects stuck in the eye, changes in vision or sensitivity to light. “People get pink eye and go to urgent care at a hospital, and [the doctors] often refer the patient to an eye doctor,” Keltgen says. “So it’s good for patients to know they can come see us first.”
Seek Eye Care also covers pediatric care. “Kelsey can go all the way down to a 4- to 6-month-old baby and do a comprehensive eye exam for preventative care,” Peterson says. “It's a free exam all the way up to 1 year old through a pro-bono program called InfantSee.”
Of course, one key component to visiting the optometrist is finding a great pair of glasses by the end of the visit. “The lenses we use are digitally compensated lenses, so when you pick a pair of our glasses out up front, there's a mirror that you look into that takes a snapshot of the glasses on your face,” Peterson says. “It will actually set the lenses perfectly where you need them with the specific frame.”
Rachel McKennon, office manager, completes the team and helps patients in selecting frames or offers suggestions for patients’ prescriptions. “I can't tell you how many people have ordered their glasses online and have complained about them not fitting properly or not being able to see clearly,” McKennon says. “Eye glasses are a medical device that need to be custom fit and adjusted to each patient.” She also assists patients in choosing specialty glasses geared toward activities ranging from motorcycling, bicycling, golfing, fishing and more.
As far as current trends in eyewear go, McKennon mentions the round look has been fashionable lately. “It's been very noticeable in both New York and L.A., where most of our fashion trends start, but Minnesota is now catching on,” she says. With many designer frames available, patients will have no trouble finding a style that suits them—and their face.
“We pride ourselves on being an independent company with independent frame brands,” Peterson says. “So every single one of the brands we have on our shelves, you probably won't be able to get anywhere else.”