Summer winds give us a chance to refresh our wardrobes and step into the welcomed season with new style and fresh confidence. Chanhassen’s gg Pretty Things shows this summer’s styles have a lot to say with gentle, breezy color stories and patterns and textures that to speak to the feminine perspective.
Dear John playback cuffed jeans with Cupcakes and Cashmere Aldean jacket
Model: Lisa Rametta (pictured above)
Dear John pashmina stripe trouser and Bishop + Young front tie blouse
Model: Kris Hall
Dear John Hampton shorts with the Bishop + Young blue and white striped shirt with racing stripe detail down the sleeves
Model: Danielle Collignon
Bobi boyfriend T-shirt and Cupcakes and Cashmere Elodie blazer paired with Karma stacks necklace.
Ever since she can remember, Beth Gassen’s been a mental note taker, filing away style and color stories that she’s come to love and appreciate into her notebook of dreams. But about 10 years ago, she threw her dreams into action and drew up a business plan to open a boutique along with her business partner and sister, Lynn Loehr.
As with most things, timing is key. “When my little girls and my sister’s daughter were older, I found a space in Prior Lake for our first store [in 2014],” Gassen says. “The response was so great, that we moved into [a new] Prior Lake location and have been growing ever since.”
That growth developed into plans to open a second store. Prior Lake customers recommended Chanhassen. “We found a great space, built it out in our gg style and are so excited to be a part of the Chanhassen community,” Gassen says. “The response from shoppers has been amazing … and the business owners have been incredible with spreading the word about gg.”
Each sister has her own vibe. “We actually have two different styles that complement each other and also bring a wide variety to our gg ladies,” Gassen says. “A little something for everyone is what we shoot for.”
Featured brands include: Free People, Sundry, KUT, BB Dakota, Sanctuary, Bishop + Young, Scotch & Soda, Barefoot Dreams, Michael Stars, Chaser, Project Social T, Omi Beads, E Newton Jewelry, Baubles & Bobbies, Creative Coop, Jelly Cat and more. In addition to clothing, gg carries unique jewelry, a wide variety of gifts and home goods, an exclusive line of purses and “fab” Scout bags.
So how is that dream working out? “Each day, we get to do what we love, what a gift,” Gassen says. “My sister and I went into business together because we have the same vision and are not afraid of hard work. We come from a family of entrepreneurs, so it’s in our blood.”