Maxi dresses turn into midis, jeans transform into capris, and blouses are suddenly crop tops. Tall girls know the struggle of shopping for clothes that fit just right. That’s why sisters Amy Rosenthal and Alli Hultgren, who stand at 6’3.5”and 5’10” respectively, opened their tall women’s specialty boutique store, Amalli Talli, at the Eden Prairie Center.
Thanks to Amalli Talli, gone are the days of resorting to men’s oversized pants and baggy sweatshirts. And the best part? You don’t have to be a certain height to shop at the store. “There’s not a prototype for tall,” Rosenthal says. “For us it’s not, ‘You have to be 5’9” to shop here.’ It’s about, ‘What is the overall make up of your body?’”
The sisters, familiar with both spectrums of the tall range, are conscious of the fact that long-limbed ladies are all different. After all, it’s part of what started them on their journey to opening Amalli Talli. “We always used to joke about ‘Someday when we have a store,’” Rosenthal says.
It was three years ago, though, that the sisters sat down and asked themselves, “Is this something that’s feasible?” It was. They started planning. A year and a half ago, they started looking for space. They combined their names, and Hultgren slid in a “T” to slyly hint at the store’s specialty. “It was just trial and error and maybe some wine,” Hultgren says.
After several pop-up locations, they moved in to their store on the first level of the Eden Prairie Center. Designed by their mother with their Swedish heritage in mind, Amalli Talli is a clean, minimalist space (think spotlights, chrome racks, and a pegboard accent wall displaying accessories) with a few extra personal touches. “All the wood that you see in [Amalli Talli] is actually reclaimed dock boards from our hometown [in Iowa],” Rosenthal says. “It’s a piece of home.”
Traveling from New York to Los Angeles and Las Vegas, Rosenthal and Hultgren personally hunt down new and unique pieces suited to the tall physique, in addition to bringing in brands that tall girls already know and love, such as Not Your Daughter’s Jeans, BB Dakota, and Whitney Eve by Whitney Port. In-store sizes range from XS to L, with some pieces available in XL and XXL, and some plus sizes. The sisters have a knack for figuring out which trends work and which don’t. “We’re by no means professionals, but I think we’ve figured out over the years how to dress for ourselves and what looks good,” Hultgren says.
Nikki Erkkila, an Excelsior resident and a “kindred spirit” of Rosenthal’s, readily agrees that the sisters know their fashion trends. Erkkila stands at 6 feet and has been a dedicated customer from the beginning. “When the store launched it was amazing because it was a place where I finally felt comfortable shopping,” she says. “[They have] so many different types of clothes, for work, casual, date night, for vacation, even work-out stuff.”
In addition to racks neatly filled with all kinds of cute and casual clothing, the Pinterest-worthy pegboard accent wall is sprinkled with statement necklaces, hats and purses. Even the elusive jumpsuit and maxi dress are within reach at Amalli Talli, and all the tall girls are flocking to them. “There’s this maxi dress we just got in,” Hultgren says. “It’s black and there’s nothing super special about it, but it’s already sold out.”
Additionally, Amalli Talli helps solve the dilemma of denim for the tall woman. Rosenthal and Erkkila—who often found it difficult to find jeans—are particularly excited about the store’s extensive denim section, which includes sizes 0 to 18, inseams 34” to 38.” “Colored jeans were always a pipe dream, even boyfriend jeans,” Rosenthal says. “I get the most excited when things come in that are beyond the basic, blue straight leg.”
Although you can find all these items on their online store, which went live a few months ago after huge demand from customers across the country, there’s something particularly special about standing in an Amalli Talli dressing room and reveling in that amazing feeling of wearing a maxi dress that finally grazes the floor. “To be honest with you, there are times when it gets really emotional back in the dressing rooms,” Rosenthal says. “We’ve definitely had people cry, moms and daughters cry. We’ve cried with people before. And I think it’s just because we get it. We would love to grow and keep giving women that chance to have a different shopping experience.”