Homegrown Business Makes Its Social Media Mark

Brent and Heidi Johnson’s business has a strong online following.

What better way to start off the summer than with some brand new, locally-made metal home décor accessories to brighten up your summer nights? Campfire Bay was started by Brent and Heidi Johnson one night around their own campfire in Northern Minnesota when they dreamed of starting a small family business.

A year and a half later, their business sells dozens of metal home décor products, as well as fire pokers—with  items focusing around a Minnesota cabin theme. Another big seller was a line of sports medal displays—so big, in fact, the couple launched another business, Proline Medal Displays.

Campfire Bay is a small but growing business, operated completely out of the Johnsons’ own basement, which has been converted to a business space. Although successful, this business is just their side gig; Brent works full time for a large metal fabricator in Winsted. His background in metal fabricating has helped him gain invaluable insight and knowledge into the metal production business.

Another defining characteristic of Campfire Bay is that it markets entirely online. The Johnsons have shared their journey through Facebook and Instagram, which has had an astounding effect on growing the business. With weekly postings and promotions, Campfire Bay has over 1,500 followers on Instagram, and more than 4,780 followers on Facebook.

Over the last year and a half, Campfire Bay has steadily gained new followers and attention—weekly and even daily. The social media journey has been vital to growing their online business. “While we want our business to stay online only, we’re always looking for wholesale partners to get our products out to more customers,” Brent says. In addition to the online website and wholesale partnerships, Campfire Bay products are also sold on Etsy.